Recent Question/Assignment

Formatting:
Assignments are to typed, double spaced, 12 pt Times New Roman, in
Word format The assignments must be submitted in paper ( hard copy ),
on time and during regularly scheduled class. You must repeat the
question you chck)se and then provide the answers. These questions are
generated from the first four chapters of the text These are either an
individual assignments or a group assignment. Groups no larger
than 3 people. There should be a cover page which MUST include
your name(s) and ID number(s) as well as your Email, the date and
the course
Number and staple the pages.
INDIVIDUAL ASSIGNMENT:
One of the major developments in marketing can be summed up in one word:
relationships. Define customer relationship management and its associated tools and
levels of relationships. Provide Examples of at least two companies who handle CRM
well. The aim of customer relationship management is to create not just customer
satisfaction, but customer delight Explain with examples. Define customer and
explain why it is important to a company.