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Assessment 3
You are the marketing manager for an organisation. Briefly describe the organisation, its products or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.
Analyse and document these opportunities in terms of:
o their potential contribution to the organisation’s business
o their fit with the organisation’s goals and capabilities
o likely impact on your current business and customers
o external influences on the financial viability of each opportunity
o probable return on investment
o changes needed to current operations
o changes needed to maintain current quality of customer service
o resources required to make the necessary changes
Communicate your findings and recommendations to the key stakeholders in the organisation.