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Final Project Requirements
Your financial analysis report will be driven by a rigorous ratio analysis, and aggressively supplemented with your written analysis, interpretation, and evaluation of the data.
Your research should be strategically driven by two probing questions:
-Would you invest your financial capital in the selected firm as a shareholder?
-Would you invest your human and intellectual capital in the firm as an employee?
Steps in preparation of financial analysis report:
1. Select a publicly held company.
2. Select a benchmark firm to compare your company against. The benchmark firm is typically the largest competitor.
3. Obtain the firm’s balance sheet, income statement, and statement of cash flows for the past 5 years. Download or read the firm’s annual report.
4. Go to: http://www.sec.gov/edgar/searchedgar/webusers.htm
Research EDGAR’s database for additional SEC report filings: 8-k, 10-Q.
5. The following table is the type of Excel or Word table that should be used to gather and report your ratio and financial performance data. Note the 5 financial diagnostic categories that should be used in your analysis.
Use 2-3 ratios per diagnostic category. Place your ratio calculations in the table for your selected companies—primary company and benchmark competitor. Using 5 diagnostic categories, and 3 ratios to assess each category, results in 15 ratio measures per company that will be compared side by side.
6. To validate your research, 5 years of data are required.
7. Financial analysis report template follows.
Financial diagnostic categories Chosen company vs. Benchmark competitor
1.) Liquidity of short-term assets -Current ratio
-Cash ratio
-Quick ratio -Current ratio
-Cash ratio
-Quick ratio
2.) Long-term debt-paying ability -Debt ratio
-Debt-equity ratio
-Times interest earned -Debt ratio
-Debt-equity ratio
-Times interest earned
3.) Profitability -Net income/sales (profit margin)
-Net income/assets (ROA)
-Net income/shareholder equity (ROE) -Net income/sales (profit margin)
-Net income/assets (ROA)
-Net income/shareholder equity (ROE)
4.) Asset utilization/ management efficiency -Total asset turnover
-Inventory turnover measures
-Accounts receivable turnover -Total asset turnover
-Inventory turnover measures
-Accounts receivable turnover
5.) Market measures -Price/earnings ratio
-Earnings per common share
-Dividend payout -Price/earnings ratio
-Earnings per common share
-Dividend payout
8. Financial Analysis Summary. Based on your research and ratio analyses and calculations, comment on the following questions:
-How well has management added value?
-Is the company`s financial performance improving?
-Would you invest your financial capital in the selected firm as a shareholder? Why or why not?
-Would you invest your human and intellectual capital in the firm as an employee? Why or why not?
My goal is to weigh the financial statements of Barnes and Noble – the remaining major brick and mortar bookseller – against that of Amazon.com. My feeling is that this is a viable comparison in that they sell similar and comparable product lines, e.g., books, DVDs and Compact Disks as well as digital downloads, and both have highly competitive devices in the realm of eReader technology.
This is, of course, in antithesis to Borders, which fell short with its tech advancements and its inability to maintain a tangible go-to market
Enclosed are the financial records for Barnes and Noble – including its Nook numbers for the fiscal year.

Question Set #116

Views: 400
to weigh the financial statements of Barnes and Noble – the remaining major brick and mortar bookseller – against that of Amazon.com. Enclosed are the financial records for Barnes and Noble – including its Nook numbers for the fiscal year.

Word Count: 2451 words including Tables and References
File Format: Microsoft Word Document
Editable: Yes

Spreadsheet Count: 2 spreadsheets
File Format: Microsoft Excel
Editable: Yes

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