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Answer to the following questions in 2 paragraphs.
1) Nothing lasts forever, and shifting technologies and market conditions can render once strong assets as obsolete. How would you plan for the business in the future with this understanding?
2) True sustainable advantage comes from assets and business models that are simultaneously valuable, rare, difficult to imitate, and for which there are no substitutes. What technology could fall into this class? Why?

Question Set #130

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