HI5004 Marketing Management
Individual Essay Guidelines
Worth 20% Due Week 5
Marks 20 Words 1500
- Choice of Topic from the subject outline more marks if they choose a specific topic and relate to specific brands or companies.
- Discussion on theory maximum 30%
- Students need to apply the marketing concepts in real life business cases.
- Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business.
- References Harvard style
- General presentation of the essay with headings and subheadings.
- Research atleast 2 to 3 articles on the topic
- Students need to submit a soft copy on BB and hard copy by due date.
Bit more insights into the essay;
Choose one of the topics below:
- Marketing decision makers in a firm must constantly monitor competitors` activities - their products, prices, distribution, and promotional effort.
- Find 2 to 3 articles on any of the elements of marketing mix
- Your essay need to focus on how companies are changing their MM to achieve growth, market share or profitability or brand awareness or bran loyalty.