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HI5004 Marketing Management Tri1 2014 Group Assignment Guidelines Written Report 20 marks Presentation 10 marks Written report Due Week 10 (Fri 5pm, both hard copy on lvl 6 and soft copy on BB) Words limit 3000 Presentation Due Week 9 &10 (As per your allocated time and week) • Choose an organization form the following Industries: - Australian Dairy farmers - Hybrid car (choose one brand) - Australian wool industry - Business schools in Australia - HSBC - Bank of China - Organic food - Health and fitness industry - Research industry (example CSIRO) - Any non profit organization like Red cross or Salvation army - Any small to medium size company in Australia • Discussion on theory maximum 20% • This assignment is in report form with the following headings: - Executive summary - Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company - Comments on both Micro and Macro environmental forces affecting the company - Brief analysis of consumer perceptions and behaviour about the brand/company - Marketing Mix (brief discussion) - Your comments or any recommendations • References Harvard style • Research at least 3 to 4 academic articles on the topic • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. • To do well groups need to do a quality research and follow the structure with application of marketing concepts. • For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.

Question Set #713

Views: 1208
Word Count: 3224 words including References
File Format: Microsoft Word File
No. of Slides: 10 slides
File Format: Microsoft PowerPoint

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